The company’s key values of integrity, quality and passion ensure that customers and their needs are at the centre of everything.

To make sure the company can prove this, ForGood.Tech benchmarks itself against the largest, most well-known brands in the world by using the Net Promoter Score (NPS) system.

If you are on this page, it may be because ForGood.Tech has asked if you would kindly complete an NPS survey for them. Below is a quick guide to what NPS is and what it means to ForGood.Tech.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures not only how likely a customer is to return for another purchase or service, but also how likely they are to recommend said purchase or service to their family, friends, or colleagues.

The main advantages of NPS are close correlation with a company’s growth and easy collection, interpretation, and communication of the data.

The NPS assesses to what extent a respondent would recommend a certain company, product or service to friends, relatives, or colleagues.

The idea is simple: if you like using a certain product or doing business with a particular company, you often like to share this experience with others. This will hopefully encourage other people to use this company for their services, depending on the score you give. Naturally, if you had a negative experience you may wish to discourage people from using a company and so provide a low score.

NPS is ranked on an 11-point rating scale, ranging from 0 (not at all likely) to 10 (extremely likely).

Promoter Categories

Depending on the score that is given to the Net Promoter question, three categories of people can be distinguished:

  • Detractors: Respondents giving a 0 to 6 score
  • Passives: Respondents giving a 7 or 8 score
  • Promoters: Respondents giving a 9 or 10 score                                        

Although the Net Promoter Score is calculated by subtracting the % promoters and the % detractors, the score itself isn’t a percentage, but a number.

It can be worked out by using the equation:

Percentage of Promoters – Percentage of Detractors = Net Promoter Score

Is ForGood.Tech’s NPS considered to be good?

Net Promoter Score is a number from -100 to +100. Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Therefore, ForGood.Tech has set a very high bar with its score and, as seen previously, this exceeds many of the heavyweights in the technology industry.

In order to maintain this level, or even exceed it, ForGood.Tech will continue doing what it does best: innovating while providing customers with the best possible service and solution.