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AI dominates many technology conversations, but is it really the thing that creates value for charities?
In this video, Claire Irving sits down with Steve Cordon to explore a question that is often overlooked: what actually drives value in the non-profit sector? Together, they discuss why successful organisations focus on outcomes rather than technology, how data and insight underpin better decision-making, and where AI can genuinely support charities in delivering greater impact.
The conversation examines the relationship between data, insight and AI, why collecting more information does not automatically create value, and how organisations can avoid the common trap of implementing technology without a clear purpose. It also explores the practical ways AI can improve speed, accessibility and scale, while highlighting the importance of keeping people and outcomes at the centre of technology decisions.
Whether you’re a CEO, Director of Operations, technology leader or anyone responsible for driving organisational performance, this conversation offers a practical perspective on how charities can turn data into insight, insight into action, and technology into meaningful outcomes.
Topics covered:
- Why organisations should start with outcomes, not technology
- What value really means in the charity sector
- How data supports better decision-making
- The difference between data and insight
- Why meaningful information matters more than more information
- Where AI genuinely creates value
- How AI improves speed, accessibility and scale
- The risks of implementing technology without a clear purpose
- What high-performing organisations do differently
- How charities can create better outcomes through data, insight and AI
